What does the NZMATES logo mean?
The NZMATES logo is designed to represent cooperation between the people of Maluku and the people of Aotearoa New Zealand.
The logo is made up of three symbols:
- A black koru forming a circle
- A red Nunusaku symbol in the middle
- A green ‘silver fern’ incorporated into the Z in ‘NZMATES’
The Koru symbol
The Te Ara Encyclopaedia of New Zealand defines the koru symbol as follows:
The koru, which is often used in Māori art as a symbol of creation, is based on the shape of an unfurling fern frond. Its circular shape conveys the idea of perpetual movement, and its inward coil suggests a return to the point of origin. The koru therefore symbolises the way in which life both changes and stays the same.
The koru in the NZMATES logo represents a new beginning, but also growth, regeneration and a continuous cooperation that will continue to grow and evolve. The koru encircles the Nunusaku, intended to represent the support Aotearoa New Zealand is offering to Maluku to bring about new growth that will continue long into the future.
The Nunusaku symbol
The Nunusaku symbol represents the place from where all indigenous people in Maluku are said to originate. The symbol depicts the sacred Banyan tree, from which came the three trees that are said to have formed the three main rivers of Seram Island – Tala, Eti and Sapalewa. Nunusaku comes from Unu Nusa Asa Ku, meaning ‘The part of the island where I became one with Asa’, the origin or totality.
In the NZMATES logo, the Nunusaku represents the people of Maluku, who are at the centre of the logo and at the heart of the NZMATES programme. The Nunusaku also represents the natural resources of Seram Island. Through renewable energy technology Seram’s own abundant resources, such as sunlight and water, can be used to improve the prosperity and well-being of the people of Seram Island.
The silver fern symbol
The silver fern (Cyathea dealbata), which is green on one side and silvery-white on the other, has come to be widely recognised as representing Aotearoa New Zealand and its people. The fern is endemic to New Zealand and was of significance to New Zealand’s indigenous Maori, and was also used by early generations of Aotearoa-born Europeans to differentiate themselves from their continental contemporaries. Today the fern is widely used in the logos of New Zealand government agencies (including the Ministry of Foreign Affairs and Trade), sports teams, businesses and community organisations.
In the NZMATES logo the silver fern provides an instantly recognisable visual link to Aotearoa New Zealand.
The logo colours
The red colour of the Nunusaku symbol is the same red used in the Mercy Corps Indonesia logo.
The green colour of the text ‘NZMATES’ is the same green used in Infratec’s logo.
Combining these colours is a visual representation of the collaboration of two different organisations, one Indonesian with a long history in Maluku, and one from New Zealand, working together towards a common purpose.
NZMATES would like to thank Mercy Corps Indonesia’s designer Diberu Karina, who designed the NZMATES logo.